La Roux

Name of Artist: La Roux

Album: La Roux

Recent Release: In For the Kill (reached no. 2 in the top 40)

Record label: Polydor

Subsidary label: Universal Music Group

Audience demographic: genre is electro pop. Aimed towards a female generation aged between 14-25 and aimed at those who are into Klaxons, Hot Chip and The Knife. Likely to be played in nightclubs or house parties. Aimed towards a passive audience who like to be told what to listen to e.g Radio one promotion of song or being in the charts.

How the track is distributed: Free streaming from My Space. Free download deal off website. Promoted on Radio 1 as track of the week, Track of the day on Qmusic.com, headliner on latest NME tour, Support band for Lily Allens recent tour of her new album ‘It’s Not You It’s Me’. Official website promoting people to be able to buy the single right now off Amazon. Available to download legally from Itunes.

Promotion from music video: Similiarities in the way she is the focus of the video. Promoting classic 80’s music and style in the colouring and effects.

Reviews:

NME (Skream remix)
“Oh no, not another girl with a keyboard…” we hear you bleat. Imagine! A woman! Playing a musical instrument invented after the Middle Ages! It must be a sick trend… well, shut your sexist traps and listen to the sound of the thrill of the chase made pop genius and thrown into a dark dubstep well. It makes us so excited about her debut that we can’t eat any of our sacrificial goats this week.

BBC Radio 1
So, even though La Roux is not attempting to do anything funny for money (on this song at any rate, for all I know she may have spent yesterday sitting in a bath of cold beans and clutching a sponsorship form), her music - which could not be more '80s if was covered in hairspray and smelled of Um Bongo (they drink it in the Congo) - is entirely appropriate to the strange sights which are dancing before my very eyes.
In a way, it seems a shame that electropop like this will always conjure up mental images of the 'early '80s. At the time, it was the Sound Of The Future, now it is the Sound Of The Past (even though the people making it are essentially trying to recreate that forward-looking robo-joy), which means it has never quite managed to be the Sound Of The Now.