Analysis of an advert

This is my finished advert I created to advertise a perfume which works within the idea of the iconic british symbol. The English rose is iconic of the classic british heritage going back in history to the tudor royal family known as the "tudor rose",therefore I made sure to layer in the roses to make them really stand out on this advert and allow the audience to focus on them as well as the actual image. I also liked the idea of Rachael standing by a church ruin to help emphasise the histroical British backround used for my product.
I layered in the roses on facebook and added the slogan "know your heritage" to allow the audience to understand that it's an English company and found the image for the perfume bottle from the "Rock 'n' Rose perfume" by Valentino.
My aim was to try and aim the advert at a younger audience between 18-30 as even though it's got the classic element it also has an edgy feel to it with the image of a younger female and the mixture of the black and red making it feel dark and sinister.The red really stands out in this advert also makes it seem sinful with the red giving the idea of the "devil" as the advert is showing "sex appeal" and the perfume has the ability to bring out your more sinister side.
I made sure to use an image with the female in the center shot as most perfume adverts often choose an image of a natural or dominant female as woman tend to focus on this which then allows them to feel that the product will make them look or feel the same way.