Advert analysis

The advert for the clothing brand ‘Longchamp Paris’ suggests that buying the clothes will lead to a more glamourous and successful life with very minimal effort.

The image shows a medium shot of supermodels Kate Moss and Gasperel Ulliel, with Kate Moss looking seductively into the camera, while Gasperel Ulliel looks upwards at Kate.
Kates stare and body language suggests the idea of seduction in the way that females can aspire to be her when wearing the clothes and that men will instantly finds them attractive. She’s also shown with her arm draped over Gaspriel, this shows she is the more dominant between the two and the gentle resting of her arm is suggesting that he is her man and no one else’s saying that when your men are wearing these clothes you have to keep a close watch. This aspires to the male audience in the sense that when wearing these clothes you can have a supermodel girlfriend and that many other females will want you at the same time.
There’s a large statement handbag to the left of the shot.
This gives the audience the impression of money and glamour in the shot as the handbag is the place for expensive things such as phones, purses etc so to have one that size makes you wonder what would need to be inside. It also backs up the point of the female dominance as she’s placed her bag there covering the whole table leaving little room for his possessions suggesting that in these clothes you can get your own way.
Kate is also seen holding a cup of coffee, this also shows glamour as it’s seen as the fashionable thing to do is to drink coffee in Paris and wear black, this suggests money as you have to have class and sophistication to be able to do these things, this picture is very money orientated with the statement handbag and black and white as these are the more fashionable expensive items
The shot is shown in black and white to link with the retro glamour of Paris, with the idea of less is more. The shot can be seen as very sophisticated in the way its shot in black and white with no colour whatsoever as they sit there drinking coffee in the fashion capital of the world